Couponing: Why don’t more stores double coupons? – The Sheridan Press (subscription)


Couponing: Why don't more stores double coupons?
The Sheridan Press (subscription)
The phenomenon of loss leaders also has cut into double couponing promotions. “Loss leaders” are items sold below the store's cost with the intent of driving people into the store for the advertised items. Stores that are selling a few items at a loss

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